Fruits of Thought
Inspected For Quality
An “IQ” logo, standing for “Inspected for Quality,” is the heart of a special effort by the PMA and United to address consumer concerns over pesticides and to reassure the public of produce safety and quality. The following is the edited text of a letter sent to Robert Carey, secretary of the Produce Marketing Association and Roger J. Stroh, president of the United Fresh Fruit and Vegetable Association:
I enjoyed seeing you both at the recent PMA Convention. I was also quite excited to see the plans of the produce safety task force. It is clear that a great deal of work and thought have gone into the proposals.
At the same time, I do have some concerns I would like to share with you:
Once again, I do want to commend your efforts on behalf of our industry. I have made these comments in the hope they might help improve the program. I hope you accept them in that spirit. I look forward to working with both of you to ensure the success of the program that is ultimately used. pb